![]() ![]() For example, the following day, the beer company Michelob shared a variation, asking users to respond (shown below). Shortly after the tweet spread, brand-associated Twitter accounts began joining the game. On December 5th, Twitter user tweeted, "tell me you're lgbt without telling me you're lgbt." The tweet received more than 53,000 likes and 29,000 retweets in less than two weeks (shown below, right). ![]() The following month, the meme went viral on Twitter. On November 18th, 2020, Twitter user tweeted, "Tell me your University Series best boy without telling me their names." The tweet received more than 475 likes 135 retweets in less than one month (shown below, left). The meme didn't begin to spread until the following year. More likely I’ll just think of Master Chief at McDonalds, playing his big DS.On May 28th, 2019, Twitter user tweeted, "If you see this, you are obligated to tell me your bias without telling me their names." The tweet received more than 350 likes in less than two years (shown below). I wonder if I’ll regard him with respect and awe as he battles back monsters to save humanity. ![]() When Halo Infinite comes out, I plan to meet him properly for the first time. But I’ve only met him through an elaborate game of telephone, jokes that are far removed from the source material. You can’t escape Master Chief - he’s one of the biggest boys in gaming. Blue, which was a cultural phenomenon unto itself back in 2003, to the modern day, with a Spartan cosplayer known as Wholesome Master Chief having a big success on TikTok. Master Chief and the world of Halo have inspired some very popular fan-made content over the years, too, from Rooster Teeth’s series Red vs. In Sea of Thieves, my pirate can adorn her ship with Master Chief’s face and the Spartan logo, thanks to an in-game promotion. He’s featured in a million media tie-ins, from specialized bath products to car GPS narration. It’s a knee-slapper to see Doom Guy’s cousin in the nurse’s office or wrapped up in a snuggie.Īnother part of it is that Master Chief is ubiquitous if you’re at all plugged into the gaming ecosystem, you know his face. Halo is a powerful space marine who fights off hordes of aliens. Part of it is definitely the subversion of expectations I know that Mr. ![]() It’s hard to put a finger on why these things are funny, especially since I’m not even familiar with the original scene. ![]()
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